Artwork by Bruniewska via Shutterstock
So, what's with the fancy pants name?
Mama Qucha (pronounced Mama Kohcha) means ‘Mother Ocean’ in Quechuan, the native language of the Andes. Mama Qucha was known by the Incans as the goddess of the ocean and all water bodies, such as lakes and rivers. In coming up with a name, I was looking for something that was ocean inspired, with a beachy Spanish flair. The name was influenced by our Nappy Backpack’s functional design (as a baby beach bag) and by our vision to create a sustainable nappy bag brand that gives back to the oceans. At Mama Qucha, we not only donate 1% of profits is to Clean Oceans, we also aim to raise awareness of the terrible state of our oceans at the moment. We chose a native Peruvian (Quechuan) name as it was influenced by my husband’s Peruvian background, and our many travels to Peru – if you haven’t been, it’s amazing. Read more about us in the About Us section of our website.
The image in our logo is of two starfish – a ‘mother’ starfish and a baby starfish. Starfish are a universal and celestial symbol representing rebirth, regeneration, guidance, vigilance, inspiration, intuition and infinite divine love – all the things I believe guided us in the creation of our brand – read more about what inspired us in our blog post Recurring dreams, Big Magic and a little show called Shark Tank. The starfish captures the intuition and ‘big magic’ that brought life to our brand. Associated with the Virgin Mary (Stella Maris which means Star of the Sea) who lovingly creates safe travel over troubled waters and is also seen as an emblem of salvation during trying times. The starfish is also associated with the Egyptian goddess Isis and the Roman goddess of love, Venus.
A massive thanks to Claire Joyce for designing our logo, and for capturing the essence of our brand!